About Us | FirstLook - Fixing Broken Hiring

The problem we're solving

Hiring used to be about finding the right person for the job. Today, it's about drowning in hundreds of AI-generated applications that all sound the same.

Recruiters spend hours reading CVs that lead nowhere. Candidates spray applications everywhere because they never hear back. The whole system has broken down.

We built FirstLook to flip this on its head. Instead of filtering CVs, we let candidates show what they can actually do. Instead of guessing who's genuine, we measure authenticity with behavioural signals.

The result? Better candidates rise to the top. Hiring managers save time. And talented people finally get noticed for their abilities, not their keywords.

"We were tired of reading the same AI-generated cover letters over and over. FirstLook lets us see real work from real people."

What we kept hearing from early customers

Our mission

What we believe

The principles that guide everything we build

Skills over credentials

What you can do matters more than where you studied or who you know. We're levelling the playing field.

Authenticity matters

In an age of AI-generated everything, genuine human effort deserves to be recognised and rewarded.

Respect everyone's time

Recruiters shouldn't waste hours on bad applications. Candidates shouldn't spend days on applications that vanish.

Our values

How we work

The values that shape our product and our company

Simplicity first

Hiring is complicated enough. Our tools should make it simpler, not add complexity. Every feature earns its place by saving time, not creating work.

Transparent by default

No hidden fees, no confusing pricing, no surprise terms. If we track something, we tell you. If we charge for something, it's clear upfront.

Fair to everyone

We care about both sides of hiring. Employers deserve quality candidates. Candidates deserve a fair chance. Our success depends on helping both.

Privacy matters

We collect data to improve hiring outcomes, not to sell ads. Candidate data belongs to candidates. We're GDPR compliant and transparent about everything we track.

Reducing bias

Skills-first means fairer hiring

Traditional hiring is riddled with unconscious bias. Names, universities, and company logos create mental shortcuts that have nothing to do with ability.

FirstLook's blind-first approach means hiring managers evaluate work before they see who created it. Candidates are judged on what they can do, not who they appear to be.

Only 8% of job seekers believe AI-powered screening is fair. We're building something better: technology that amplifies human judgment without encoding human biases.

Blind review first

Evaluate skills before seeing names, photos, or backgrounds

Authentic signals

Measure genuine effort, not polish or privilege

Consistent criteria

Every candidate gets the same assessment, same scoring

We're fixing broken hiring